Survey Profiles & Writer’s Intent Expanding the Purposes of Multiplework & Simu-center ;)

The ideas for “Multiplework” are going to be utilized to build “Simu-center” for Multiples … A psychology/sociology-based “drop-in” center through our blog.  Basically, we’re developing the idea if we could create a simulated center – from the perspective of an psych-intern. It is just a far-flung idea in this blogger’s head, but in reality …


We are NOT qualified for anything else! and we’re stretching our abilities here, but we are going to try because we think its interesting and can be helpful to hear the kind of stuff that goes on in “help centers or clinics!”  Please contribute thoughts!


We will make surveys (case studies) of people who will attend the center and give voice for our imaginary people in situations within Simu-center, such as therapy and groups, or with peers, as people deciding whether to get involved with “professionals,” or even conversations at the front desk or water coolers.  We are limited only by our own imagination.


I would like to take this from the perspective of being an psych intern learning about the center and people served – and mostly the audience will touch base through the viewpoint of reading the interns computer screen (Multiplework site) where she will contribute various notes and projects from the simulated center.


We have some experience with psychology and education at a master’s level, but we do NOT have any professional accreditations – We have gone through psychiatry sessions (usually twice a week) for about 26 years.  So, in that respect, “We’ve been “schooled!”


Most importantly the idea of Simu-center is to discuss Multiple issues, trying to assist one another – even with differences of our own internal people, and for the most part get to times of smiling and chuckling, because some stuff can get pretty silly.  We do also have twelve year’s experience working at a center – though one for adults with intellectual disabilities.


There is a lot of care and concern at this time from a social networking plane.  We want people to help themselves, each other and even us.  That would be the “gift!”  We’re presenting ourselves as a service of carrying on “The Great Conversation with Multiplicity and Multiples.”


I’m not especially smart, but we feel we should do something with our time.  We’re on disability at the present and have some time at hand.  We’d like to help people – especially, Multiples.




Opening the “idea door” to our new blog, “Multiplework” Ann Garvey (


Ann – Further research suggestion: ubersuggest (275 key statements for Dissociative identity disorder) September 2, 2016


Building Readers’ Personas: Personality Profiles – Who? What? Where? When? How? Why?

Analyzing demographics, including: age, sex and overall location of our target reading audience.


Finding general details of our readers as necessary, including: gender, personality, family life, job title, job function, employer, resources, needs, pain points, and challenges.


Discovering personality types: introvert/extrovert, analytical/creative, conservative/liberal, passive/active?


Who are our blog readers?


What do readers care about?


What is their family like?


What does the reader do?


What does the reader do outside the job or other daily routines?


What topics does the reader think about the most?


What’s are the reader’s biggest day-to-day challenges?


What are the reader’s common problems that need solving?


What keeps the reader up at night?


What types of things are they interested in (and, like to “figure out?”)


What causes our readers to be curious?


What do they want to do better?


What activities does the reader enjoy the most?


What actually motivates the reader “to be better?” or “to have better?”


What are the reader’s goals?


What are the reader’s motivations – such as incentive, fear, achievement, growth, power, social?


What is the reader’s perspective? Is the reader working on a life-time goal or is he working on a path of stepping-stone experiences (to be enveloped through the reader’s senses, feelings, thoughts and behaviors?)


What do they hope to achieve? What obstacles prevent the reader from achieving goals?


What tasks do they have to complete?


How does the reader measure success?


Where does the reader go to learn success?


What products or features do they wish they had?


What are their favorite brands (products and services)?


Which social networks will our readers most share/refer our content to?


What can we do for the reader with our “brand” of product and service – Extending to the public our “Multiplework” blog?


Gain a better understanding of reader needs and interests.


Help readers feel involved.


“Content marketing is becoming less about words on a page, and more about the experiences you create for the consumer.” William Comcowich


“It’s not about a quick sale. It’s about building an audience that trusts you long-term.” Garrett Moon [they will appreciate our efforts].


Focus on who they are, and what they are struggling with.


What are we trying to accomplish as a “specialist” blogger who happens to be a Multiple (DID –


Dissociative Identity Disorder)?


Know exactly who our most dedicated readers will be.


Give the reader the experience of trust which stems from being in a reliable, cooperative, and helpful online relationship.


Provide “Youtility” (Jay Baer) by giving the reader helpful content. At CoSchedule, it is called, “Actionable Content.” Good content should help readers solve a problem as they are reading, or after they finish reading blog entries. This includes giving them space to ask questions (able two-way conversation) through comments in our choice of social media—and receiving from us a useful response or affirmation.


Contribute/volunteer information or experience that is useful and that can be traded for “attention in the present” of reading and writing (both sharing and caring about

“quality/quantity” of time).


Create improved “knowledge banks,” from communicating with our readers, and sharing new content that connects with their further needs and interests – the receiving of benefits.


How do we help as a “Multiple” blogger writing about “Multiple life?” Hear what content works (and what doesn’t) straight from the readers.


Create awareness (through understanding the reader’s thoughts, feelings, behavior) that “needs” have to be cared for in the present to avoid them getting lost in the shuffle of everyday life.


Lead with benefits, and then back-up the reader with feature details. Share benefits first, and then features because – People don’t buy features. They “buy into” the hope that a product or service will make their life better.


Our real value proposition, then, is the gift of benefits, and then to further provide useful features that support self-fruition; the reader learns to acclaim their own self-benefit to “make life better.”


What are the reader’s top-rated problems and frustrations (hold-ups) that we as “content” bloggers can recognize and dissolve, so the reader can resolve problematic issues with joint focus and attention? What is the “take-away?”


A clear call to action (CTA) will improve the reader’s life dramatically. We need to be direct with our more intuitive knowledge (sharing/exchange), if we know what the reader is asking, or if we know how to do it, or where to find it, or if we can at least, smooth their path.


We need to be nonjudgmental – Successful people make excellent careers by listening and being nonjudgmental. Our content tone needs to be happy, helpful, and actionable instead of us expressing commands and orders.


Provide empathy by conceiving our blog readers’ similarity to us with similar success’ and failures, but also establish boundaries in accepting they are independent of us – passing ships.


We each may gain something (learn or teach) in the experience of communicating through the ease, convenience, and privacy of written conversation.


Build trust by letting go of our own personal self-interests (grounding ourselves), to support the best interests of someone else. So, trust forms as a selfless act to help someone in need (gives the reader a strong sturdy wall to lean against while they catch their breath).


Readers must be willing to change – and chances are, if they found our content by looking in the first place, it’s pretty likely they’re looking for ways to do something better.


We can grow our Multiplework blog worthiness by helping readers develop and maintain new habits by fulfilling their need for self-development and self-growth – as we too are trying to develop and grow, and to:


1) Recognize negative or positive life triggers – our natural reminder that “holds-up” our thinking processes; and that haltingly overwhelms our mental balance due to the natural and spiraling progression of life changing too quickly for us,


2) Become proactively conscious of the need to choose and assist in building better and more solid habits (new routines),


3) Visualize, and then follow-up by scaffolding-in new habits; build incremental structural changes with the reader by attending to change their former structures of spending poorer or unevolved time and behavior, and then


4) Treat the reader with a benefit for the new behavior, (internal/external reward) such as peace of mind, productiveness, or titillating excitement.


What is the mission of our content?


What features do we offer that no one else does?


We each spend time in a competitive world where we would like the reader to choose spending a few moments with us (instead of passing us by for another “time” relationship). We all like to feel especially useful.


Is there something we can do better than anyone else? “Hey Ann! How about listening skills?” “Summary skills?” “Thinking skills?” “Responsive skills?”


There are, relatively, only a few fleeting moments before the reader passes by our blog to someone or something else, so we need to make our efforts worthwhile; exemplar; sparkly! This is after all, our shingle.


Fairly analyze the services our competitors contribute and at what cost/reward to the reader. We know for better or worse that other social media resources (twitter and facebook, etc.) also give some type of valid life experience. Is our written effort personalized and value-worthy enough to satisfyingly challenge the competition? Where do we fit in our readers’ lives? How do they fit into our life?


We propose: Multiplework creates digital computer-based systems of thought through our content to help Multiples and other interested people, so they can better learn, teach, and express themselves to self and others; and thus, Multiplework assists people to utilize better their interactive life content which assists them in further carrying on “Life’s Great Human Conversation.”


Things Ann from Multiplework hopes to accomplish: Acquire proprietary rights for our own content and recurrently research and contribute back to the “Multiple world.”


We blog independently, but are operating in the service industry of blogging. We can care about our social followers by an ongoing sharing of space, time, and effort.


Communicate with readers by writing and listening; share learning and teaching with readers.


Focus on the positive, but as well focus on problems and concerns, and then organize the reader’s inquiries from newbie to expert-level; simple to complex.


Develop insight for creating better and better content by being in the present.


Know how “not finding/choosing new solutions today,” will affect a lack of progress which impacts the reader’s quality of life or work, if that hasn’t happened already.


Comprehend the reader’s communicative expressions, convert their contributions positively, and then environmentally re-create/re-share by publishing new media content for the next time, or for the next reader. Events happen when and as they should.


Include media support by presenting information in a variety of formats, including news, stories, exchanges in dialogue, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. (Wikipedia on Content Marketing).


Include lists to answer who, what, where, when, how, and why.


Acquire valuable toolmaking skills and abilities through offering quizzes, pictures/images, video clips, or making personal recommendations, by linking to articles, other websites, other people’s’ posts.


Ask how the reader is doing? Feeling? What are they thinking about? Ask opinions and know concern by asking empathically for status updates, and then in return offer comprehensive caring.


Don’t assume our readers are just like us, know the same things we do, care about our brand, or know our jargon – industry or other.


Note that content can evoke strong positive emotions such as awe, laughter, amusement, and joy, or likewise anger, lack of empathy, surprise, and sadness. Positive feelings might be joy, interest, anticipation, and trust.


Recurrently, focus and check the Gestalt (an organized whole that is perceived as more than the sum of its parts) by asking, “Does engagement with Multiplework help with real life concerns, values, and relationships within the reader’s life? Especially as a Multiple?”




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Moon, G. (2016). Content marketing editorial calendar – do you need one? Retrieved from:…


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Neidlinger, J. (2014). How planning your blog content can help you get more done. Retrieved from:…


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Patel, N. (2015). The 6 types of social media content that will give you the greatest value. Retrieved from:…


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